We humans are fascinating creatures in all our complexities. To decode human behaviour means to step into the mirror and to reach for the unknown, to leave behind all preconceptions of what is thought of as reason. 

While science produces new insights with ever accelerating velocity, it is often left to practitioners and businesses to translate theoretical knowledge into practical applications. The proverbial needle in the haystack represents the gems that can be found in the growing mountain of research that exists today. These gems are specific insights into human behaviour that can be translated into concrete, applicable and verifiable tools to understand, predict and influence people.

This site is for those who want to know what people really think and feel, for those who have more than just a superficial interest in what drives an individual or a group, for those who need to know if someone is deceptive not out of curiosity but out of necessity.  

But mind you, once you cross this bridge you may not be able to return.